Why Ethos
There Are Many Places to Learn Trial Advocacy. Why Ethos?
There are excellent trial advocacy programs throughout the country. Ethos does not exist because lawyers need another place to learn how to give an opening statement or conduct a cross-examination. It exists because there is another dimension of advocacy worth developing.
The advocate who must decide what to do when technique alone does not provide the answer. Ethos brings together rigorous trial practice, experiential learning, storytelling, psychodrama, jury research, mythology, music, human behavior, and the accumulated wisdom of experienced advocates.
Not as separate subjects. As different ways of understanding the same work.
We Begin With the Whole Advocate
The Lawyer Remains
Most trial training divides advocacy into skills: opening, direct, cross, voir dire, closing. Ethos teaches those skills, but we are equally interested in what connects them—the lawyer. The same advocate investigates the case, counsels the client, prepares the witness, tells the story, and stands when the unexpected happens.
Technique changes from moment to moment. The advocate remains. So we develop both.
We Teach Through Experience
Experience Is How the Curriculum Is Taught
At Ethos, you will not spend the entire program watching someone else practice law. You will work.
You may tell a story, conduct an examination, reverse roles, listen to a piece of music, explore a myth, or discover what happens when the plan you prepared stops working. Then we examine what happened, and you work again. Experience is not an addition to the curriculum—it is how much of the curriculum is taught.
We Cross Disciplines
Another Discipline May Reveal What Law Cannot

Trial advocacy does not belong exclusively to law. The advocate who wants to understand story can learn from the storyteller. The advocate who wants to understand role and relationship can learn from the psychodramatist. The advocate who wants to understand voice, rhythm, and listening can learn from the musician.
Each of those disciplines becomes more useful when experienced trial lawyers test it against the realities of the courtroom. Ethos deliberately brings those worlds together—not because lawyers need to become musicians or mythologists, but because another discipline may reveal something about advocacy that law cannot teach as well by itself.
We Do Not Teach One Way to Try a Case
Distinct Bodies of Work
Ethos is home to distinct bodies of work. Rick Friedman’s work on responsibility, case construction, the moral core, and trial practice offers one path into the case.
Leigh Johnson’s Building the Case and continuing writings on story, identity, and pressure offer another.
Psychodrama offers another. Mythological storytelling and music offer others. And every experienced advocate who enters the Ethos community brings lessons earned in actual courtrooms.
These approaches do not need to be made identical. Their differences are useful. A method is valuable when it helps you see something you could not see before.
We Teach Range, Not Replication
Increasing Your Choices
There is no Ethos style of trial lawyer. You will not be taught to sound like the guides, given someone else’s personality and told it is authenticity, or expected to use every method you encounter.
Instead, you will have opportunities to experiment. What serves you? What serves the case? What are you avoiding simply because it is unfamiliar?
The goal is not to replace your way of working. It is to increase the number of choices available to you. That is range.
We Work With Lawyers Across a Career
Growth Looks Different Over Time
A new lawyer and a lawyer who has tried cases for thirty years do not need the same training, but both can develop. Early in a career, growth may require building fundamental skills. Later, experience produces instinct and judgment—but it can also produce habits, and the more successful the lawyer, the less often anyone questions them.
Ethos creates room for experienced advocates to remain learners without pretending they are beginners. That distinction matters.
We Develop Teachers
Learn It. Practice It. Teach It Forward.
Ethos is not designed around a permanent division between experts who teach and participants who receive. We want the work to travel. Participants who become deeply engaged may return to assist, study facilitation, and eventually teach others.
That is not simply how Ethos expands its guides. It is how knowledge becomes tradition.
We Expect the Work to Evolve
An Institute That Remains Capable of Learning
Ethos is not being built around a finished doctrine. The courtroom changes. Culture changes. Communication changes. Our participants will discover things our founders did not know.
Future guides will bring disciplines we have not yet considered. Some ideas will deepen; some will be replaced. An institute devoted to learning must itself remain capable of learning.
Who Ethos Is For
Ethos programs are open to lawyers who represent people. Prosecutors and insurance defense lawyers are not eligible to attend.
Plaintiff lawyers, criminal defense lawyers, public defenders, and other advocates who represent people bring different experiences to Ethos, but share a common professional orientation: they stand with individuals whose lives are affected by the legal system.
“Why Ethos?”
Because trial advocacy is both craft and human encounter. Because knowing what to do and being able to do it under pressure are different things. Because no single discipline contains everything an advocate needs to know.
And because the ultimate purpose of trial education is not to preserve a method. It is to develop the advocate who will enter the courtroom without us.